If you have taken the time to understand the offering from various service providers you will have noticed how the services seem to be cheaper when you opt for more than one service from a single service provider. And you may wonder if this is just a marketing strategy to get the maximum possible business from you or do the service providers really do make a saving and pass on some of that to you.

That you wonder is quite understandable because modern technology in the field of information and communications has been moving forward fast and it is difficult for a lay person to keep up with technological developments. The fact is that there has been a growing convergence between various information and communications services. They all now require a similar hardware set up and software to leverage that fact has been developed and is being continuously refined making the convergence higher. This is bringing the various service types closer. Once the technology has created the momentum for convergence the realities of marketing the services give the convergence a further push. And you get bundled cable packages of various service types.

We tend to buy similar products from the same vendor. For example we will probably have a preferred vendor for home appliances, writing instruments, clothes and so on. In modern market driven economies marketing costs are quite high and spreading them over several products or service types makes a lot of sense. Therefore the marketing realities give a further push to convergence.

Finally there is one further cost saving that is fueling convergence. This is the administrative cost of managing and supporting a customer. With ever evolving service levels managing a customer well is a significant cost. When a customer subscribes to more than one service type a lot of these costs get reduced.

Therefore you know there are significant savings enjoyed by the vendor when a bundle of several service types is included in cable packages. These savings are passed on in various forms to the end user. It can be a very visible form such as a lower cost or a greater usage limit. Alternately the benefits can be passed on in a less visible manner such as the company might use more expensive hardware and give better service reliability which it can now afford thanks to the savings made due to convergence. You can find the best cable packages at www.bestcabledeals.org .



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