As one of the leading suppliers of broadband internet, AOL is an established name in such circles with a formidable reputation. However just because they have been around for the better part of a decade, does that mean they offer the best deals? Are they being upstaged by the new up-and-coming broadband providers that seem to offer mind-boggling packages at incredibly low prices? What makes AOL better than these?

Solid, Reliable, Award-winning

Although age might not count in everything, it does sometimes make a world of difference, especially in an environment as fraught with danger as the internet. New providers seem to come and go with the wind, however AOL Broadband has remained a stoic monolith that takes whatever challenges are thrown at it, and answers them calmly.

Ever since becoming the first broadband provider to package in wireless routers with broadband packages, AOL has expanded on its wireless line, and today offers its wireless flexi product. Essentially, wireless flexi is a wireless broadband service that does not tie a customer down via a contract for a pre-agreed period of time. As it is affordably priced, it is perfect for anyone who either generally distrusts contracts, or does not want to commit to a long-term scheme of continuous payments.

Also sweetening the pot is the presence of the much-vaunted, experienced, and award-winning customer support that AOL Broadband has at its disposal. Be it over the phone, or using the online live chat feature, the AOL experts are well equipped and fully able to handle pretty much any issue with their services that may arise.

Off-putting Limits

One of the greatest obstacles facing AOL Broadband is the presence of monthly usage allowances that put a cap of either 10 gigabytes or 40 gigabytes on downloads, depending on the package. Although for casual users these numbers are usually more than enough, heavy broadband internet users tend to find such things to be stifling, and require either more of an allowance, or completely unlimited broadband.

Furthermore, despite the innovative packages, there are certainly better options that offer similar or better features for a lower price. When this is factored in with the limited nature of downloads via AOL, it gives off an unfavourable appearance of not catering to users that require more than the usual, and most basic, services.

Summed up, AOL Broadband still has a lot to offer its customers; however most of what it offers would generally be better for casual users rather than more demanding ones. Still, considering that the vast majority of the UK consists predominantly of casual users rather than otherwise, it seems to make good business sense to cater more to their needs.

For now, the status that AOL Broadband enjoys would seem to not be under threat, as many would opt for the experience and reliability that are its hallmarks. Better to be paying slightly more for a guaranteed good quality of service than slightly less and being left in the lurch the minute something turns sour.



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