Several years ago, we had thought about using Microsoft SQL Notification Services. At the time it seemed entirely too limiting from a feature standpoint and quite frankly we did not feel comfortable building a business plan around a 3rd party product which could ultimately make or break us as a company.

Validation was delivered recently when we discovered that Microsoft is gutting Notification Services from SQL Server 2008.

Therefore, when selecting a mass notification platform make sure your organization is NOT committed to a costly solution only to then discover the systems core engine is being discontinued by Microsoft.